Digital Brand Handbook
Invest Buffalo Niagara
website styles.
01
Typography
Fonts Used
Primary
Archivo
- Bold
- Semi-Bold
- Medium
- Regular
Accent
Syne
- Bold
Primary heading Styles
Heading 1
- 4 rem
- Semi-Bold
Heading 2
- 2.3 rem
- Semi-Bold
Heading 3
- 2.2 rem
- Extra Bold
- Italic
Heading 4
- 1.5 rem
- Extra Bold
Heading 5
- 1.3 rem
- Extra Bold
Heading 6
- 0.8 rem
- Bold
- Letter Spacing: 2 px
Additional Heading Styles
Heading 2 Alt Thin
- 2.3 rem
- Regular
Paragraph Alt Large
- 1.2 rem
- Semi-Bold
Paragraph Main
- 1.1 rem
- Regular
Paragraph Alt Small
- 0.9 rem
- Semi-Bold
Button/Link Text
- 1 rem
- Semi-Bold
02
Colors
Primary
Primary Navy
#00131F
Secondary Navy
#002D4A
Mid Blue
#005C97
Accent Blue
#00AAE7
Accent Green
#C4D82E
Secondary
Dark Grey
#526069
Medium Grey
#6B7D89
Light Blue Accent
#F2FCFF
Pure White
#FFFFFF