Close this search box.
Press Release



Multi-year effort led by global real estate advisory Newmark culminates in comprehensive, forward-thinking report, with focus on amplifying the region’s ability to attract advanced manufacturing opportunities The study findings will help inform overall strategy related to local real estate inventory and collaborative decision-making, while potentially inciting private investment

BUFFALO, NY – Today Invest Buffalo Niagara (InBN)—the nonprofit, privately funded economic development organization representing the eight-counties of Western New York—officially unveiled the Western New York Industrial Real Estate Development Strategy, an initiative intended to help reshape the future economic development prospects of the region. This cutting-edge effort, undertaken by the global commercial real estate advisory firm Newmark, is comprised of a comprehensive evaluation of existing industrial site activity, inventory, and development opportunities within the region. The study also identifies and explores additional forward-thinking trends, market needs, and opportunities for Western New York to better position for long-term business attraction and economic gain.

“An honest look at our real estate and site supply and how it has impacted our region’s competitiveness for advanced manufacturing projects over the last several years led us to this critical initiative,” said Doug Dimitroff, chair, Invest Buffalo Niagara. “The comprehensive nature of this strategy are key tools that will certainly help light our path toward future economic prosperity, industrial attractiveness, and job creation.”

The newly unveiled strategy includes a comprehensive 300-page report detailing data and inputs drawn from substantial outreach, including nearly 40 local interviews and focus groups, over 40 real estate visits and tours, evaluation of more than 20 manufacturing subsectors, and engagement of multiple national site selectors. The analysis and corresponding report focuses on existing site inventory availability as related to the needs of modern manufacturing and distribution companies, while also exploring the issues of industrial node and corridor underutilization, the prospects and realities of retail repurposing, and the intricacies of accelerating development to meet modern demand.

“What we learned is that many companies and national real estate professionals are aware of the positive attributes that our region has to offer, such as our strategic location and low-cost energy,” said Ken Kujawa, board of investors member for Invest Buffalo Niagara and chair of the organization’s Industrial Site Availability Taskforce. “However, we have a huge opportunity to address Western New York’s limited inventory of available industrial real estate and take on this issue in a cohesive, collaborative fashion, so as to meet the breakneck pace of modern business decision-making and development.”

The full report is structured around several key concentration areas including:

  • An industrial real estate market analysis
  • Best practice comparisons against peer communities
  • Industrial property assessments and recommendations
  • Industrial development strategies
  • Overall final recommendations

“The main objective of this initiative has been to better understand the industrial real estate assets of our region, the existing availability and quality of sites, the development pipeline, and how it all positions us in comparison to competing markets,” said Thomas Kucharski, president and chief executive officer of Invest Buffalo Niagara. “These findings suggest that Buffalo Niagara has already made strides in successfully raising the region’s public profile within the national and global real estate scene. Given that we are on the radar, now it is time to band together in an even more unified fashion to bring additional inventory online in a smart and rapid manner.”

Key aspects of the overall study addressed the scoring of existing buildings to determine their potential and readiness for large industrial projects and brownfield development, as well the reconversion to other usages or for demolition. The report appraised and highlighted local advantages in terms of workforce, location, and business environment, and the level in which such attributes assist in the attraction of manufacturing facilities, warehouses, distribution and logistics, and data center projects. Western New York business operating costs were also quantified and paralleled with benchmark peer communities, while existing greenfield sites were examined to determine their potential for the hosting of future large industrial projects.

“As a professional data and insights gatherer, it has been an extremely exciting endeavor to work with the Newmark team, as well as our member investors and those in regional economic development to complete this wide-ranging strategy report,” said Matthew Hubacher, CEcD, research director for Invest Buffalo Niagara. “The findings and recommendations within it are at a level and expanse that is beyond what any other peer region has sought to compile, and that is what makes the realization of this strategy such a competitive advantage for Buffalo Niagara.”

Invest Buffalo Niagara’s Western New York Industrial Real Estate Development Strategy was supported by Empire State Development, Erie County, National Fuel, National Grid, NYSEG, and Niagara County Center for Economic Development.



Invest Buffalo Niagara is the area’s leading private sector economic development and business attraction organization, focused on research, marketing, and business development outreach. With exceptional community connectivity, Invest Buffalo Niagara’s staff provides comprehensive services and project management for companies looking to expand or relocate.  From research all the way through ribbon-cutting, Invest Buffalo Niagara is the primary point of contact for economic development in the eight-county Buffalo Niagara region.

Grow your Business in Buffalo Niagara.

Get started and discover why Buffalo Niagara is the right choice.

Grow your Business in Buffalo Niagara.

Get started and discover why Buffalo Niagara is the right choice.

Grow Your Business




About Us


Subscribe to our Newsletter!