Sarah Larson

Sarah Larson was named Marketing Manager for Invest Buffalo Niagara (InBN) in July of 2017. Her role is a mash-up of brand marketing, lead generation, and project management, with expertise in graphic design, website development, creative campaigns, and injecting innovation across digital platform strategies. Sarah has the privilege of leading a smart, talented, three-person marketing department, its operations, budget, and effectiveness. Sarah previously served as InBN’s Senior Graphic Designer and eventually focused on Website Management, where she led the 2015 site re-launch and initiated proactive, multimedia lead generation efforts. She has supported partner campaigns, marketing materials, and events. Sarah enjoys building relationships and solving problems. Most importantly, she enjoys translating goals into successful online strategies. InBN’s most recent recognitions are for it’s Relocation Guide and accompanying social media outreach, earning the 2017 PRSA Excalibur Gold Award, and its Economic Development Week Campaign, receiving the silver award from the International Economic Development Council. InBN’s website – – has been recognized with several awards and is now the second largest lead generation source for InBN’s project pipeline.   Before joining InBN in 2004, Sarah spent more than five years at WKBW. She served as a Graphic Designer handling brand visuals, promotional materials, advertising, and event design. Sarah also contributed to on-air graphics, animated promotions, and talent photography.    Sarah has a Bachelors of Fine Arts in Graphic Design from the Rochester Institute of Technology. She channels her creative energy through volunteerism. In particular, Sarah has spent many years serving her childrens’ Parent Teacher Organization board, using her passion for education and children in the community. When not working or volunteering, Sarah can be found spending quality time with her husband and three children.

“My life works both downtown, where my career allows me to put my talents to work for the region, and with a quick drive back to the suburbs, where I experience the joys of motherhood for hours a day. Here works because my family creates memories year-round with a rich balance of the region’s seasonal activities.”