As Invest Buffalo Niagara’s (InBN) Brand & Creative Director Sarah has her hands in every facet of promoting the organization’s portfolio of services and Buffalo Niagara regional assets. With analytical thinking and data-driven metrics, Sarah continually develops, refines, and evolves InBN’s marketing strategy working hand in hand with our Business Development and Research departments in an effort to generate leads. Guiding the execution of brand, advertising, and integrated marketing campaigns in the form of digital, print, presentation, or event activities and partnerships – Sarah ensures ideas are brought to life through compelling visuals and messaging. Fostering collaboration, Sarah enjoys working with internal and/or outsourced teams on the tactical details to amplify the InBN brand and Buffalo Niagara story.
Sarah first joined InBN as the organizations Senior Graphic Designer and Website Manager, before earning the privilege of leading a talented, three-person marketing department, its operations, budget, and effectiveness as Marketing Manager. Before joining InBN in 2004, Sarah spent more than five years as a Graphic Designer at WKBW-TV.
Sarah has a Bachelors of Fine Arts in Graphic Design from the Rochester Institute of Technology. She channels her creative energy as well as her passion for education and children through volunteerism. Sarah has spent many years serving her local Parent Teacher Organization board, the towns Baseball and Softball board, coaching travel softball, teaching religious education, and serving on the Ralph C. Wilson Explore & More Children’s Museum board. When not working or volunteering, Sarah can be found spending quality time with her husband and three children.